We made butter squishy on purpose

Jaellie started at a kitchen table in Prague, with a kid who couldn't sit still and a parent who kept handing over a cold stick of butter to squeeze. It worked shockingly well. So we made a version that never melts, never stains and never disappoints a breakfast.

Bubblegum pink Jaellie squishy butter stick

Safe hands first

Every batch is made from non-toxic, phthalate-free TPR and independently tested to EN71 and CPSIA standards. Recommended for ages 5 and up — small parts aren't a risk, but little mouths are.

Better packaging

No blister packs, no shrink wrap. Recycled cardboard butter-dish boxes printed with soy ink, sealed with paper tape.

Made in small runs

We produce a few thousand at a time with one family-run workshop, so colours stay consistent and nothing sits in a warehouse for a year.

A little giving back

1% of every order funds sensory kits for classrooms that ask for them. Teachers, just email us.